Cha Am is 160 km south of Bangkok on the coast of the Gulf of Thailand, just 20 km north of Hua Hin. Cha Am is very popular with weekend visitors from Bangkok but during the week is quiet. Hotels include many famous hotels and resorts including the Dusit resort and Polo Club, The Regent Cha Am, Courtyard by Marriott, and the Springfield Resort. Cha Am is much quieter than Hua Hin which is just 20 minutes away by modern highway providing shopping, restaurants and bars.